by Tony Gjokaj August 03, 2020 2 min read

In our recent 7 Habits to Happiness article, we mentioned that documenting your journey is a path to building overall happiness and fulfillment.

We wanted to practice what we preached.

Going forward, we decided to put our Building the Brand series up on our blog, starting with episode 20. 

You can watch episode 20 here:

Episode Highlights

Impulse Sample

We received our sample batch of flavoring for our 40 serving Impulse. It came out a little strong, so we reached out to you all via email, social media, and local samplers.

We found that everyone preferred the benefits of the product more than the flavor, but our local testers said to tone it down one level.

We decided to test it one more time before we went for the 40 serving launch!

July - End of Month Numbers

This month was significantly slower than last month, which initially felt rough to us. However, we realized that last month was a huge month because Spark and Drift officially launched at the beginning!

We decided to move forward with advertising this month, primarily advertising on Amazon!

Spreading Your Inventory

If you are bootstrapping and starting your e-commerce business, I would recommend focusing on one product before expanding your product line. This is to prevent your capital from being spread too thin.

This is coming from a guy who jumped in on towards three products too early!

Building A Brand 

We will be showcasing Building the Brand episodes through our blog here. It is my hope that the series benefits you in the following ways:

  • You can see a behind-the-scenes of our business.
  • You can see how we grew the brand, and get some insights from it.

If you have any questions, comments, insights, or tips that will benefit not only you but our brand... let us know below, or email me at

Thank you for reading/watching, and look out for our next episode!


Tony Gjokaj
Tony Gjokaj

Tony is the Owner of Reforged Performance Nutrition. He has been in the fitness space for over a decade, previously coaching individuals in body recomposition and strength training. His goal is to connect others with the knowledge they need to reach their greatest potential.

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