by Tony Gjokaj June 24, 2021 4 min read
Hey Reforged Legion!
Today I want to share with you our Vision Statement.
A Vision Statement is a visualization of where we aspire Reforged to be 3 years from now. This means it will be written as though we have already achieved these goals.
With that being said, read on and envision where we want to go!
At Reforged, we help men transform into athletes in every aspect of their lives. Whether it is physical, mental, or spiritual, Reforged aids you in becoming the warrior you were destined to be.
Reforged is a mind & body performance brand that crafts the best physical and mental performance beverages. These products are crafted with minimalistic ingredients and efficacious-dosages to deliver the most epic results.
Our mission is to help people seize their destiny through providing performance products that augment their athletic-minded lifestyle.
We have created an environment that prioritizes fitness, philosophy, and personal development. This has led to our brand becoming a movement.
We are a customer-centric company that wants to see all our Reforged Warriors improve every aspect of their lives. Our in-house team are Precision Nutrition certified, providing our Reforged Legion the best in-depth knowledge when it comes to coaching and nutrition. The team loves this job because they can witness our customer’s lives change through our efforts.
The Reforged presence on social media has exploded on Instagram, Tik Tok, and YouTube.
Our Building-The-Brand series has grown our brand presence on YouTube, and many subscribers love to interact with our series. We listen to our viewers advice, recommendations, and feedback to build the best products and culture for them.
Because of our implementation of an Affiliate Marketing program, our affiliates are starting to create YouTube content and vlogs that revolve around our movement.
In addition, we have devised a viral strategy on Tik Tok that has allowed us to stay up-to-date on trends and even create our own.
We have a clear and concise message for our target market. Reforged has become a Lifestyle Brand that focuses on our Self-Sovereign (individualistic) Philosophy. Our underdog mindset that embodies our brand has made our customers brand advocates: subscribing to our entire product line.
Our online marketing channels (Amazon and Facebook Ads) have generated a large return, and have been our best Ad platforms to date. We have started to experiment with YouTube ads and they are currently generating a decent return as well.
While we started with powdered supplements, our product line now consists of energy drinks and other “Ready-To-Drink” (RTD) beverages. Originally, our powdered supplements have done decent sales. However, our exploration in RTD beverages and energy drinks have started to generate significantly more revenue.
Our nootropic energy drink, for example, is a keystone product that sells over $500k in monthly revenue on Amazon. Outside of Amazon, our energy drink is being sold at major retailers. We currently are doing research on creating RTD beverages such as whey protein drinks.
The brand focuses on amazing taste, efficaciously-dosed products, and minimal ingredients that craft an epic experience for our customers.
While we have grown significantly on Amazon, we have decided to branch out and build a local presence in California after the success of our Nootropic Energy Drink.
We have built partnerships with a few local retailers that have been selling our energy drinks on a large scale. Our team is focusing on building major relationships with large retailers like Albertsons and Vons.
Our relationships with our suppliers has become titanium-clad. Whenever we need something, they’re first to immediately jump on product production for us. We feel like we are priority number one.
Whenever we come up with new ideas, they are the ones that aid us in the creative process with new insights.
When they come up with ideas or new flavors, they are the ones that immediately come to us with these. They have also provided us exclusive knowledge on market and consumer trends as well.
We have hit $10 million in revenue and this year will be the year we will double that. Our profit margins are higher than 30%.
We follow the “Profit-First” ideology and have not steered from it.
On Amazon, our nootropic energy drink is one of the top 10 energy drinks in the space. Our products are well-known on Amazon, and Amazon has noticed by creating products to compete with us. In addition, our powdered supplements are competing with some of the major competitors on the platform.
Our website does reasonably well in sales subscriptions, and we have added some exclusive flavors and accessories like shaker cups.
The Sales team is currently signing contracts with retailers and other establishments.
Our original partner has become well-known in the fitness industry on a large scale. They have supported our brand by implementing our products in their journey.
We have developed an Affiliate Marketing program that focuses on doing yearly sponsored athlete searches based on performance and presence. This program is fairly new, but it has been generating many affiliate sales.
We have sponsored athletes that absolutely love and support our brand in its entirety. They have helped us start a chain reaction where we see thousands of user-generated content pieces every day.
Our goal is to make this vision a reality within 3 years.
This means that we will be treating Reforged like an Amazon business or a Supplement company... but a Lifestyle Beverage Brand.
I look forward to transforming alongside all of you.
Until next time!
Tony is the Owner of Reforged Performance Nutrition. He is a PN1 Certified Nutrition Coach and has been in the fitness space for over a decade. His goal is to help bridge the gap between physical & mental health through fitness.
by Tony Gjokaj July 26, 2021 3 min read
What are the benefits of getting direct sun exposure?
Our human skin "runs" (for lack of better word) on a serotogenic system. This means that it is capable of producing serotonin. Sunlight exposure helps produce serotonin.
Serotonin is a neurotransmitter that regulates our mood, digestion, bone density, and sleep. It is synthesized from tryptophan as a result of Vitamin D, which is synthesized from sun exposure.
So in this post, we are going to explore what this means to us and why sunlight exposure benefits us.
Let's dive in!
by Tony Gjokaj July 19, 2021 3 min read
In our quest to find what is leading to the decline in testosterone in men, we look towards the lifestyle choices encountered in our society today.
While we are all about optimal performance, some of us will sacrifice sleep, proper eating habits, and exercise for career performance.
One of the most neglected factors in this pursuit is sleep... and sleep is one factor that can have a large impact on testosterone.
So in this post, we are going to go over how sleep impacts your testosterone levels.
Let's dive in!
by Tony Gjokaj July 14, 2021 4 min read
When it comes to testosterone production, many men scour the internet in hopes of finding various ways to improve testosterone naturally.
The big secret about all of this is that it is well within our grasp for most of us.
Nutrition, for example, can play a huge part in testosterone production and is essential to optimize.
So in this post, we are going to talk about nutrition and how we can use it to optimize our testosterone levels.
Let's dive in!
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