by Tony Gjokaj June 24, 2021 4 min read

Hey Reforged Legion!

Today I want to share with you our Vision Statement.

A Vision Statement is a visualization of where we aspire Reforged to be 3 years from now. This means it will be written as though we have already achieved these goals.

With that being said, read on and envision where we want to go!

Our Purpose & Mission

At Reforged, we help men & women leverage fitness to improve their wellbeing. We are destined to help you battle against depression, anxiety, insomnia, and more.

Reforged is a mind & body performance brand that crafts the best physical and mental performance beverages. These products are crafted with minimalistic ingredients and efficacious-dosages to deliver the most epic results.

Our mission is to help people seize their destiny through providing performance products that augment their lifestyle for the better.

Culture

We have created an environment that prioritizes fitness, philosophy, and personal development. This has led to our brand becoming a movement.

We are a customer-centric company that wants to see all our Reforged Warriors improve every aspect of their lives. Our in-house team are Precision Nutrition certified, providing our Reforged Legion the best in-depth knowledge when it comes to coaching and nutrition. The team loves this job because they can witness our customer’s lives change through our efforts.

Social Media

The Reforged presence on social media has exploded on Instagram, Tik Tok, and YouTube.

Our Building-The-Brand series has grown our brand presence on YouTube, and many subscribers love to interact with our series. We listen to our viewers advice, recommendations, and feedback to build the best products and culture for them.

Because of our implementation of an Affiliate Marketing program, our affiliates are starting to create YouTube content and vlogs that revolve around our movement.

In addition, we have devised a viral strategy on Tik Tok that has allowed us to stay up-to-date on trends and even create our own.

Marketing

We have a clear and concise message for our target market. Reforged has become a Life-Saving Brand that focuses on improving mental wellbeing through fitness.

Our online marketing channels (Amazon and Facebook Ads) have generated a large return, and have been our best Ad platforms to date. We have started to experiment with YouTube ads and they are currently generating a decent return as well.

Products

While we started with powdered supplements, our product line now consists of energy drinks, & snacks. Originally, our powdered supplements have done decent sales. However, our exploration in snacks and beverages have started to generate significantly more revenue.

Our nootropic energy drink, for example, is a keystone product that sells over $500k in monthly revenue on Amazon. Outside of Amazon, our energy drink is being sold at major retailers.

The brand focuses on amazing taste, efficaciously-dosed products, and minimal ingredients that craft an epic experience for our customers.

Retail

While we have grown significantly on Amazon, we have decided to branch out and build a local presence in California after the success of our Nootropic Energy Drink.

We have built partnerships with a few local retailers that have been selling our energy drinks on a large scale. Our team is focusing on building major relationships with large retailers like Albertsons and Vons.

Supplier

Our relationships with our suppliers has become titanium-clad. Whenever we need something, they’re first to immediately jump on product production for us. We feel like we are priority number one.

Whenever we come up with new ideas, they are the ones that aid us in the creative process with new insights.

When they come up with ideas or new flavors, they are the ones that immediately come to us with these. They have also provided us exclusive knowledge on market and consumer trends as well.

Finance

We have hit $10 million in revenue and this year will be the year we will double that. Our profit margins are higher than 30%.

We follow the “Profit-First” ideology and have not steered from it.

Sales

On Amazon, our nootropic energy drink is one of the top 10 energy drinks in the space. Our products are well-known on Amazon, and Amazon has noticed by creating products to compete with us. In addition, our powdered supplements are competing with some of the major competitors on the platform.

Our website does reasonably well in sales subscriptions, and we have added some exclusive flavors and accessories like shaker cups.

The Sales team is currently signing contracts with retailers and other establishments.

Partnerships & Brand Advocates

Our original partner has become well-known in the fitness industry on a large scale. They have supported our brand by implementing our products in their journey.

We have developed an Affiliate Marketing program that focuses on doing yearly sponsored athlete searches based on performance and presence. This program is fairly new, but it has been generating many affiliate sales.

We have sponsored athletes that absolutely love and support our brand in its entirety. They have helped us start a chain reaction where we see thousands of user-generated content pieces every day.

Reforge Yourself

Our goal is to make this vision a reality within 3 years.

This means that we will be treating Reforged like an Amazon business or a Supplement company... but a Life-Saving Brand.

I look forward to transforming alongside all of you.

Until next time!

Tony Gjokaj
Tony Gjokaj

Tony is the Owner of Reforged Performance Nutrition. He is a PN1 Certified Nutrition Coach and has been in the fitness space for over a decade. His goal is to help bridge the gap between physical & mental health through fitness.



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